Tag: marketing analytics

All the articles with the tag "marketing analytics".

• The Attribution Modeling Mistake Costing You Ad Dollars (And How to Fix It)

  Updated: 18 Mar, 2025 |  at  08:15 AM

  Are you misattributing conversions and losing ad budget? Learn how the wrong attribution model can distort your digital ad performance insights and discover the framework to choose the right model for your business.

• Stop Wasting Ad Spend: Data-Driven Google Ads Optimization Strategies

  Updated: 28 Jan, 2025 |  at  02:39 PM

  Are your Google Ads campaigns underperforming? Learn how to use data analytics to identify wasted ad spend, improve your Quality Score, and maximize your ROI with these actionable strategies.