Archives
All the articles I've archived.
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Canva Create 2025 How Magic Studio and AI Are Redefining Design for Marketers
Published: at 04:30 PMDiscover the game-changing features from Canva Create 2025 — including Magic Studio upgrades, Brand Voice AI, design systems, and animation generation. Here's what digital marketers and creative teams need to know.
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Data Driven Marketing - The Future of Financial Services Engagement
Published: at 02:30 PMExplore how data-driven digital marketing is revolutionizing the financial services industry. Learn strategies for banks, NBFCs, and fintechs to personalize experiences, drive growth, and build lasting customer relationships.
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Mastering Google Analytics 4: A Guide for Digital Advertisers
Updated: at 03:45 PMUnlock the full potential of Google Analytics 4 (GA4) for digital advertising. Learn how to leverage GA4's advanced features to optimize your ad campaigns and maximize ROI.
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Leveraging Customer Data Platforms (CDPs) for Smarter Digital Advertising
Updated: at 05:00 PMLearn how Customer Data Platforms (CDPs) can revolutionize your digital advertising by providing unified, actionable customer data for personalized, targeted campaigns.
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From Bookings to Bookmarks: How Bhubaneswar Hotels & Travel Agencies Can Dominate Online Tourism Marketing
Updated: at 08:00 PMLearn how Bhubaneswar's hotels, travel agencies, and tour operators can boost online visibility, drive direct bookings, and outrank OTAs like Booking.com. Practical tips & local success stories.
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Agri-Tech Marketing in Odisha: Data-Driven Strategies to Reach 5M Farmers (2024)
Updated: at 09:00 PMLearn how Agri-Tech brands use Odia-language campaigns, voice search, and local partnerships to engage Odisha’s farmers. Actionable 2024 tactics for Bhubaneswar-based startups.
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Why Your A/B Testing Strategy Is Failing (And How to Fix It with Incremental Uplift Modeling)
Updated: at 06:50 AMDiscover the hidden flaws in traditional A/B testing for digital ads and learn how incremental uplift modeling can unlock true causality, reduce false positives, and maximize ad spend efficiency.
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Unlocking Ad Performance - How to Apply Pareto Analysis to Your Digital Advertising Data
Updated: at 08:45 AMDiscover how the Pareto principle (80/20 rule) can revolutionize your digital ad campaigns. Learn to apply Pareto analysis to optimize ad spend, boost conversions, and maximize ROI using real data-driven insights.
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The Attribution Modeling Mistake Costing You Ad Dollars (And How to Fix It)
Updated: at 08:15 AMAre you misattributing conversions and losing ad budget? Learn how the wrong attribution model can distort your digital ad performance insights and discover the framework to choose the right model for your business.
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Healthcare Digital Marketing in India: Data-Driven Strategies for Hospitals & Clinics (2024)
Updated: at 08:00 PMDiscover how hospitals and clinics in Mumbai & Bangalore use data-driven marketing to attract 3x more patients. Get actionable 2024 strategies for telehealth, SEO, and CRM.
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Data-Driven Digital Marketing in India: 2024 Strategies to 2x Your ROI
Updated: at 02:39 PMMaster India’s digital boom with data-driven tactics. Learn how to analyze trends, hyper-target audiences, and optimize ad spend for unbeatable ROI. Get the 2024 guide now!
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Stop Wasting Ad Spend: Data-Driven Google Ads Optimization Strategies
Updated: at 02:39 PMAre your Google Ads campaigns underperforming? Learn how to use data analytics to identify wasted ad spend, improve your Quality Score, and maximize your ROI with these actionable strategies.