Tag: customer journey

All the articles with the tag "customer journey".

• The Attribution Modeling Mistake Costing You Ad Dollars (And How to Fix It)

  Updated: 18 Mar, 2025 |  at  08:15 AM

  Are you misattributing conversions and losing ad budget? Learn how the wrong attribution model can distort your digital ad performance insights and discover the framework to choose the right model for your business.